You should do more customer interviews. Robbie runs them for you.
Brief Robbie and share one link. He runs every conversation and hands back themes, quotes and sentiment.
Minimum spend threshold puts off low-intent buyers
Consistent19 of 24 · Jess, Jordan +17
From research goal to report, in the time one interview takes.
Your objective, your audience, the questions you’d ask, the decision you’re trying to make.
Participants join when it suits them. Robbie moderates and probes for the why.
Minimum spend threshold puts off low-intent buyers
Consistent19 of 24 · Jess, Jordan, Min-Jae, Priya +15
“I just closed the tab and went to the shop instead.”— Jess
Delivery fee feels unexpectedly high at checkout
Emerging7 of 24 · Jordan, Tom, Lena +4
Read one report, not thirty transcripts.
Your objective, your audience, the questions you’d ask, the decision you’re trying to make.
Participants join when it suits them. Robbie moderates and probes for the why.
Minimum spend threshold puts off low-intent buyers
Consistent19 of 24 · Jess, Jordan, Min-Jae, Priya +15
“I just closed the tab and went to the shop instead.”— Jess
Delivery fee feels unexpectedly high at checkout
Emerging7 of 24 · Jordan, Tom, Lena +4
Read one report, not thirty transcripts.
For anyone who needs answers from the people who matter.
Robbie asks your questions neutrally, follows up on what’s interesting, and holds the brief across every conversation.
Customers
- — Why did you almost not buy?
- — How do you describe us to a colleague?
- — What made you switch?
Employees
- — What’s slowing your team down?
- — What did the last big initiative miss?
- — What’s never said in all-hands?