Qualitative research without the managed-service price tag.
Listen Labs delivers high-quality research, but it is priced for research budgets. Robbie is priced per 30 minutes of interview time.
Listen Labs pairs an AI interviewer with a managed-service layer: trained researchers scope your study, recruit participants where needed, and quality-check the output. If you need that level of service, and have the budget for it, it delivers well.
Robbie is a different model. The platform does the moderation. You set the brief; Robbie runs every conversation and synthesises the findings. There are no account managers, no session fees, and no annual base cost.
Robbie is built for teams that want to run their own research, on their own timeline, at a cost that does not require a budget meeting.
What it looks like in practice.
| Comparison metric | Listen Labs | Robbie |
|---|---|---|
| Pricing model | Base fee + per-session | £10 / 30 min |
| Typical annual cost | ~£15,000–£20,000+ | Pay only when you run interviews |
| Moderation | AI-moderated, human-designed studies | AI-moderated, self-serve |
| 20-interview study | Session fee applies | £200 |
| Contract required | Yes | No |
Listen Labs pricing is not public. The figures above are based on reported enterprise rates. Contact Listen Labs directly for a quote.
What Robbie does
Robbie moderates interviews by text or voice. Your participants open one link, choose how they want to talk, and Robbie runs the conversation: asking your questions, following up on what is interesting, and adapting to each person.
After each interview, Robbie produces a synthesis: themes by confidence level, standout quotes, surprises, and recommendations. When you have run a full round, the cross-study view pulls patterns across all conversations. You can download the full report as a Word document.
What Robbie doesn't do
Robbie does not come with human moderators, research consultants, or a managed service layer. The platform moderates; you interpret. If you need a research partner to own the process end to end, a managed research service may be a better fit.
Robbie also does not offer visual stimulus, prototype testing, screen sharing, or participant recruitment.
Pricing
£10 per 30 minutes of interview time. Invoiced at the start of the following month.
A 15-interview round at 30 minutes each costs £150. A 20-interview discovery study costs £200. Shorter interviews cost proportionally less. No subscription. No base fee. No contract.
FAQs
- What is Listen Labs?
- Listen Labs is a managed AI research service. It combines AI-moderated interviews with human research expertise, trained moderators design your study, run quality control, and deliver a synthesis report. It is priced as a professional service, with a base fee plus per-session costs.
- What is the difference between a managed service and a self-serve tool?
- A managed service like Listen Labs includes human researchers who design your study and interpret the results. A self-serve tool like Robbie puts you in control, you write the brief, run the interviews, and read the AI synthesis yourself. Managed services cost more; self-serve tools are faster and more flexible.
- Is Robbie GDPR compliant?
- Yes. Robbie is ICO registered (ZC163063) and UK GDPR compliant. Informed consent is captured before every interview. Special-category personal data is automatically redacted from transcripts.