Learn about customers, without the effort.
From interview to insight — here’s exactly how Robbie works.
Asks what matters. Follows up intelligently.
Not a survey. A real conversation. Robbie probes, listens, and steers. Just like a trained researcher would.
Minimum spend puts off low-intent buyers
Delivery fee feels high at checkout
From transcript to insight in minutes.
The outputs you’d expect from a specialist research agency.
Across all interviews
Executive summaryThemes by confidence levelSegment hypothesesRecommendationsCaveatsEach interview
ThemesSurprisesStandout quotesCaveatsSee what everyone keeps saying — across every conversation.
Run as many interviews as you want. Robbie finds what they have in common, and what makes each one different.
Minimum spend threshold is the shared blocker
Set up once. Everything else runs itself.
Brief Robbie
Tell Robbie what you’re trying to learn. That’s your only job.
Participant consent
Informed consent captured before every interview — clear, recorded, and GDPR-compliant.
Multi-modal
Participants can choose to type or speak. And ask Robbie to type or speak.
Downloadable report
Choose what’s included: transcripts, themes, quotes, or raw data. Download in multiple formats, including an LLM-friendly version for your own AI workflow, or share directly with stakeholders.
Private by design. Secure by default.
The methodology
Built to think, not just to ask.
Robbie’s interviewing technique encodes industry and academic best practice: no leading questions, calibrated follow-ups, and the judgement to know when to probe and when to move on.
best practice
Sensitive data
Robbie won’t collect what it shouldn’t.
Sensitive personal data (also known as Category 9 data under UK GDPR) is off-limits by design. Robbie steers away during the interview, then automatically scans and redacts the transcript afterwards.
Security & engineering
Infrastructure that enterprise teams can rely on.
Robbie is built to the standard a production research tool demands — encrypted at every layer, and engineered with specific defences against the threats an AI interviewer actually faces.
Security overview →No recordings stored
Participants can speak their answers. Audio is transcribed on the fly and immediately discarded — Robbie never keeps a recording.
Prompt injection blocked
Participant responses are treated as data only — never as instructions to Robbie. Typing hidden commands into an answer field doesn’t affect its behaviour.
When it breaks, it locks
If we come under attack and our controls go down, traffic stops — it doesn’t quietly let everything through.
Attackers can’t sneak in hidden code
Every page has a unique one-time code. The browser needs it before doing anything — so anything else an attacker slips in gets blocked, even if they find a weakness.
Your data, protected
Your data is yours
Your participants’ data belongs to you, not us.
No AI training
We never use your transcripts to train models.
Delete any time
All your briefs, transcripts, and participant data — deleted on request.
The AI models we use never see who your participants are.
Names are anonymised before any transcript reaches an LLM.